Script 3: Skin Care (Face Wash Product)

Setting: The commercial setting is in each character's bathroom mirror.

Characters: There are four African-American teenage (14-16) girls. None are related to each other. Each are in their own bathroom looking at their own mirror.  

Opening Scene:

Four different African-American girls are staring at the their bathroom's mirrors. They do not know each other and can be from anywhere. The camera angles are intense, and the mood seems to indicate they are seeking approval of a partner. They all have serious faces on. The audience does not know they are looking in the mirror.

Person 1: "Do you love me?" the first girl asks. (The camera is fixed on her face)

Person 2: "Do you love me?" the second girl asks. (The camera is again fixed on her face)

Person 3: "Do you love me?" the third girl asks.  (The camera captures her exhausted sigh)

Person 4: "Do you love me?" the fourth and last girl asks.

The scene goes into a four shot panel that shows each of the girls face staring at the camera. The scene goes dark, and you start hearing faded music coming in. Suddenly, the song turns to "Do you love me?" by The Contours. All four of the girls are seen dancing, and it is revealed that they were looking at the mirror the entire time. In essence, each individual girl was asking "Do I love myself?" Each girl was searching for validation within herself. 

Final Scene: "Care for yourself, Love yourself" appears on the screen, and the Tag Line comes up #SelfCare.

Meaning: Hopefully, the message that the audience receives is that self love is more important than receiving approvals from someone else. 

(The #SelfCare hashtag is part of a bigger idea, to help brand the face wash product. More details can be seen in the My Brand Ideas tab. There is also a commercial based on this script here.)

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